eprintid: 10044438 rev_number: 21 eprint_status: archive userid: 608 dir: disk0/10/04/44/38 datestamp: 2018-03-02 11:24:31 lastmod: 2021-09-21 22:12:00 status_changed: 2018-03-02 11:24:31 type: proceedings_section metadata_visibility: show creators_name: Matyas, MB creators_name: Kamargianni, M title: The Potential of Mobility as a Service Bundles as a Mobility Management Tool ispublished: pub divisions: UCL divisions: B04 divisions: C04 divisions: F34 keywords: Mobility as a Service, Mobility Management, Demand Management, MaaS Subscription Plans, Bundling, Choice Modelling note: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. abstract: The Mobility as a Service (MaaS) concept has recently taken the transport industry by storm. However, as applications and research on it are limited, there is still little evidence on what this new phenomenon could bring to the transport sector. This paper aims to provide initial insights into whether MaaS product bundles (monthly subscription plans) can be used as a mobility management tool to promote shared modes. Data from an original survey, specifically designed to study MaaS plans, was used with Greater London as a case study area. The results show, that even though respondents do not prefer shared modes in their MaaS plans, a significant number of them are willing to subscribe to plans that include these modes. Once they have subscribed, over 60% of them indicated that they would be willing to try transportation modes that they previously did not use if their MaaS plans included them. These initial results show evidence that MaaS bundles can indeed be used as a mobility management tool to introduce more travelers to shared modes. date: 2018-01-07 date_type: published publisher: Transportation Research Board official_url: https://trid.trb.org/view/1494407 oa_status: green full_text_type: other language: eng primo: open primo_central: open_green verified: verified_manual elements_id: 1540145 lyricists_name: Kamargianni, Maria lyricists_name: Matyas, Melinda lyricists_id: MKAMA85 lyricists_id: MATYA60 actors_name: Matyas, Melinda actors_id: MATYA60 actors_role: owner full_text_status: public series: Transportation Research Board Annual Meeting volume: 97 place_of_pub: Washington DC, US event_title: 97th Transportation Research Board Annual Meeting event_location: Washington DC event_dates: 07 January 2018 - 11 January 2018 institution: Transportation Research Board Annual Meeting citation: Matyas, MB; Kamargianni, M; (2018) The Potential of Mobility as a Service Bundles as a Mobility Management Tool. In: (Proceedings) 97th Transportation Research Board Annual Meeting. Transportation Research Board: Washington DC, US. Green open access document_url: https://discovery.ucl.ac.uk/id/eprint/10044438/1/Mobility_Management_TRB_PRINT.pdf