%S Transportation Research Board Annual Meeting
%C Washington DC, US
%X The Mobility as a Service (MaaS) concept has recently taken the transport industry by storm.
However, as applications and research on it are limited, there is still little evidence on what
this new phenomenon could bring to the transport sector. This paper aims to provide initial
insights into whether MaaS product bundles (monthly subscription plans) can be used as a
mobility management tool to promote shared modes. Data from an original survey,
specifically designed to study MaaS plans, was used with Greater London as a case study
area. The results show, that even though respondents do not prefer shared modes in their
MaaS plans, a significant number of them are willing to subscribe to plans that include these
modes. Once they have subscribed, over 60% of them indicated that they would be willing to
try transportation modes that they previously did not use if their MaaS plans included them.
These initial results show evidence that MaaS bundles can indeed be used as a mobility
management tool to introduce more travelers to shared modes.
%V 97
%A MB Matyas
%A M Kamargianni
%K Mobility as a Service, Mobility Management, Demand Management, MaaS
Subscription Plans, Bundling, Choice Modelling
%T The Potential of Mobility as a Service Bundles as a Mobility Management Tool
%O This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
%D 2018
%L discovery10044438
%I Transportation Research Board