?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=The+Potential+of+Mobility+as+a+Service+Bundles+as+a+Mobility+Management+Tool&rft.creator=Matyas%2C+MB&rft.creator=Kamargianni%2C+M&rft.description=The+Mobility+as+a+Service+(MaaS)+concept+has+recently+taken+the+transport+industry+by+storm.%0D%0AHowever%2C+as+applications+and+research+on+it+are+limited%2C+there+is+still+little+evidence+on+what%0D%0Athis+new+phenomenon+could+bring+to+the+transport+sector.+This+paper+aims+to+provide+initial%0D%0Ainsights+into+whether+MaaS+product+bundles+(monthly+subscription+plans)+can+be+used+as+a%0D%0Amobility+management+tool+to+promote+shared+modes.+Data+from+an+original+survey%2C%0D%0Aspecifically+designed+to+study+MaaS+plans%2C+was+used+with+Greater+London+as+a+case+study%0D%0Aarea.+The+results+show%2C+that+even+though+respondents+do+not+prefer+shared+modes+in+their%0D%0AMaaS+plans%2C+a+significant+number+of+them+are+willing+to+subscribe+to+plans+that+include+these%0D%0Amodes.+Once+they+have+subscribed%2C+over+60%25+of+them+indicated+that+they+would+be+willing+to%0D%0Atry+transportation+modes+that+they+previously+did+not+use+if+their+MaaS+plans+included+them.%0D%0AThese+initial+results+show+evidence+that+MaaS+bundles+can+indeed+be+used+as+a+mobility%0D%0Amanagement+tool+to+introduce+more+travelers+to+shared+modes.&rft.subject=Mobility+as+a+Service%2C+Mobility+Management%2C+Demand+Management%2C+MaaS%0D%0ASubscription+Plans%2C+Bundling%2C+Choice+Modelling&rft.publisher=Transportation+Research+Board&rft.date=2018-01-07&rft.type=Proceedings+paper&rft.publisher=Transportation+Research+Board+Annual+Meeting&rft.language=eng&rft.source=+++++In%3A+++(Proceedings)+97th+Transportation+Research+Board+Annual+Meeting.+++Transportation+Research+Board%3A+Washington+DC%2C+US.+(2018)+++++&rft.format=text&rft.identifier=https%3A%2F%2Fdiscovery.ucl.ac.uk%2Fid%2Feprint%2F10044438%2F1%2FMobility_Management_TRB_PRINT.pdf&rft.identifier=https%3A%2F%2Fdiscovery.ucl.ac.uk%2Fid%2Feprint%2F10044438%2F&rft.rights=open