%J Significance %L discovery10044396 %O This version is the version of record. For information on re-use, please refer to the publisher’s terms and conditions. %X Data is often described as the “new oil†that powers the modern information economy – but the comparison is flawed and oversimplified, write Sofia Olhede and Russell Rodrigues. %N 5 %T Why data is not a commodity %A S Olhede %A R Rodrigues %V 14 %D 2017 %P 10-11