%0 Journal Article %@ 1740-9713 %A Olhede, S %A Rodrigues, R %D 2017 %F discovery:10044396 %J Significance %N 5 %P 10-11 %T Why data is not a commodity %U https://discovery.ucl.ac.uk/id/eprint/10044396/ %V 14 %X Data is often described as the “new oil” that powers the modern information economy – but the comparison is flawed and oversimplified, write Sofia Olhede and Russell Rodrigues. %Z This version is the version of record. For information on re-use, please refer to the publisher’s terms and conditions.