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<https://discovery.ucl.ac.uk/id/eprint/10026153> <http://purl.org/ontology/bibo/abstract> "This paper reviews and re-theorizes objects in consumer research with specific focus on consumer-object\r\nrelations. Following Bettany and Kerrane’s (2011) argument of an ontological\r\nshift towards objects as fluid, morphing and mutable, this research adopts a posthuman analysis\r\nof consumer-object relations. The posthuman concept of human-machine hybrid also\r\nraises fundamental physiological, technical and philosophical questions about what it means\r\nto be human (Braidotti 2006; Haraway 1991). Empirical data is gathered through phenomenological\r\ninterviews, diaries and autodriving with amputees with prosthetic legs. A posthuman\r\nroute to analysis creates a space and language for hybrid and companion-based consumer-object\r\nrelationships to emerge. Themes reveal descriptions of leg favouritism and\r\ncoupling, normality and identity struggles, relationship fluidity and enabling and disabling\r\ntechnology. This paper provides a novel approach to investigating consumer-object relations\r\nwith consequences for how objects are viewed in consumer research."^^<http://www.w3.org/2001/XMLSchema#string> .
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