?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Speak+to+the+Leg%3A+A+Post-Paralympic+Analysis+and+Retheorization+of+Consumer-object+Relations&rft.creator=Duus%2C+R&rft.creator=Davies%2C+A&rft.creator=Saren%2C+M&rft.description=This+paper+reviews+and+re-theorizes+objects+in+consumer+research+with+specific+focus+on+consumer-object%0D%0Arelations.+Following+Bettany+and+Kerrane%E2%80%99s+(2011)+argument+of+an+ontological%0D%0Ashift+towards+objects+as+fluid%2C+morphing+and+mutable%2C+this+research+adopts+a+posthuman+analysis%0D%0Aof+consumer-object+relations.+The+posthuman+concept+of+human-machine+hybrid+also%0D%0Araises+fundamental+physiological%2C+technical+and+philosophical+questions+about+what+it+means%0D%0Ato+be+human+(Braidotti+2006%3B+Haraway+1991).+Empirical+data+is+gathered+through+phenomenological%0D%0Ainterviews%2C+diaries+and+autodriving+with+amputees+with+prosthetic+legs.+A+posthuman%0D%0Aroute+to+analysis+creates+a+space+and+language+for+hybrid+and+companion-based+consumer-object%0D%0Arelationships+to+emerge.+Themes+reveal+descriptions+of+leg+favouritism+and%0D%0Acoupling%2C+normality+and+identity+struggles%2C+relationship+fluidity+and+enabling+and+disabling%0D%0Atechnology.+This+paper+provides+a+novel+approach+to+investigating+consumer-object+relations%0D%0Awith+consequences+for+how+objects+are+viewed+in+consumer+research.&rft.publisher=Macromarketing+Society&rft.contributor=Bradshaw%2C+A&rft.contributor=Rappel%2C+A&rft.date=2014&rft.type=Proceedings+paper&rft.language=eng&rft.source=+++++In%3A+Bradshaw%2C+A+and+Rappel%2C+A%2C+(eds.)+Macromarketing+and+the+Crisis+of+the+Social+Imagination%3A+Proceedings+of+the+39th+Annual+Macromarketing+Conference%2C+2014.++(pp.+pp.+480-484).++Macromarketing+Society+(2014)+++++&rft.format=text&rft.identifier=https%3A%2F%2Fdiscovery.ucl.ac.uk%2Fid%2Feprint%2F10026153%2F1%2F2014-macromarketing-proceedings.pdf&rft.identifier=https%3A%2F%2Fdiscovery.ucl.ac.uk%2Fid%2Feprint%2F10026153%2F&rft.rights=open