?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aulast=Gazzard&rft.aufirst=Alison&rft.au=Gazzard%2C+Alison&rft.title=The+avatar+and+the+player+%3A+Understanding+the+relationship+beyond+the+screen&rft.tpages=4&rft.isbn=9780769535883&rft.date=2009&rft.btitle=Proceedings+of+Conference+in+Games+and+Virtual+Worlds+for+Serious+Applications&rft.genre=bookitem