?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Jewitt%2C+Carey&rft.aufirst=Carey&rft.aulast=Jewitt&rft.tpages=15&rft.date=2011&rft.title=Technology+and+Reception+as+Multimodal+Remaking&rft.btitle=Multimodality+in+Practice%3A+Investigating+Theory-in-Practice-through-Methodology&rft.genre=bookitem