?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Jewitt%2C+Carey&rft.aufirst=Carey&rft.aulast=Jewitt&rft.isbn=9781405194730+(hbk.)%3B+9781405198431+(electronic)&rft.title=Multimodal+teaching+and+learning&rft.tpages=6&rft.btitle=The+encyclopedia+of+applied+linguistics&rft.date=2010&rft.genre=bookitem