?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aulast=Haines&rft.aufirst=Esther&rft.au=Haines%2C+Esther&rft.date=2008&rft.title='Goodwill+is+not+enough'&rft.genre=proceeding