?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Jewitt%2C+Carey&rft.aulast=Jewitt&rft.aufirst=Carey&rft.issue=2&rft.volume=1&rft.title=Visual+Communication&rft.pages=171-196&rft.issn=1470-3572&rft.atitle=The+move+from+page+to+screen%3A+the+multimodal+reshaping+of+school+English&rft.date=2002&rft.genre=article