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Does sex sell? The effect of sexual programme content on the recall of sexual and non-sexual advertisements

Parker, E; Furnham, A; (2007) Does sex sell? The effect of sexual programme content on the recall of sexual and non-sexual advertisements. APPLIED COGNITIVE PSYCHOLOGY , 21 (9) pp. 1217-1228. 10.1002/acp.1325.

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Type: Article
Title: Does sex sell? The effect of sexual programme content on the recall of sexual and non-sexual advertisements
DOI: 10.1002/acp.1325
Keywords: Social Sciences, Psychology, Experimental, Psychology, TELEVISION ADVERTISEMENTS, MEMORY, VIOLENCE, COMMERCIALS, RECOGNITION, CONGRUITY
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology
URI: http://discovery.ucl.ac.uk/id/eprint/42927
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