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The case for social marketing in gonorrhoea prevention: insights from sexual lifestyles in Glasgow genitourinary medicine clinic attendees.

Scoular, A; Abu-Rajab, K; Winter, A; Connell, J; Hart, G; (2008) The case for social marketing in gonorrhoea prevention: insights from sexual lifestyles in Glasgow genitourinary medicine clinic attendees. Int J STD AIDS , 19 (8) pp. 545-549. 10.1258/ijsa.2007.007177.

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Abstract

We conducted a matched case-control study to investigate social factors associated with gonorrhoea acquisition among genitourinary (GU) medicine clinic attendees, designed to inform appropriate prevention strategies. Detailed social and behavioural data were elicited using a self-completed questionnaire. The effect sizes of these characteristics were quantified using univariate and multivariable conditional logistic regression in 53 cases and 106 matched controls. Homo-bisexual orientation was the strongest independent predictor of gonorrhoea acquisition (Adjusted odds ratio 31.1 (95% confidence intervals, 3.09-312.92). Other independent predictors were not currently being in a relationship and concordant residential characteristics. Three principal implications for sexual health policy were identified; social marketing approaches to gonorrhoea prevention should focus on gay men and individuals not in established relationships; gonorrhoea prevention should be more closely integrated with wider social inclusion policies; finally, more proactive, systematic and theory-based approaches should capitalize on opportunities for sexual health promotion in GU medicine clinic settings.

Type: Article
Title: The case for social marketing in gonorrhoea prevention: insights from sexual lifestyles in Glasgow genitourinary medicine clinic attendees.
Location: England
DOI: 10.1258/ijsa.2007.007177
Keywords: Adolescent, Adult, Ambulatory Care Facilities, Case-Control Studies, Female, Gonorrhea, Great Britain, Humans, Life Style, Male, Middle Aged, Risk Factors, Sexual Behavior, Sexual Partners, Social Marketing, Urogenital System
URI: http://discovery.ucl.ac.uk/id/eprint/398814
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