Cairns, S; (2000) Promoting walking. In: Davies, D, (ed.) Providing for Journeys on Foot. (117 - 134). Institution of Highways and Transportation: London.
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A chapter for IHT guidelines was prepared, developing a marketing strategy to promote walking, and some of its elements including a summary of the health and other advantages of walking, a description of the incentives that can be used to encourage it, and arguments that can be used to counter perceived barriers. The work also investigated a number of 'soft' (i.e. non-engineering) measures that can be used to promote walking for particular journey purposes, including school travel (as part of Safe Routes to Schools initiatives), work travel (as part of Green Transport Plans), shopping travel and leisure travel
|Keywords:||advantages, As, Barrier, developing, guideline, Guidelines, health, NUMBER, Other, planning, ROUTES, strategies, strategy, transport, walking|
|UCL classification:||UCL > School of BEAMS > Faculty of Engineering Science > Civil, Environmental and Geomatic Engineering|
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