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The gender-role stereotyping of men and women in Hong Kong television advertisements

Furnham, A; Chan, F; (2003) The gender-role stereotyping of men and women in Hong Kong television advertisements. PSYCHOLOGIA , 46 (4) pp. 213-224. 10.2117/psysoc.2003.213.

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Type: Article
Title: The gender-role stereotyping of men and women in Hong Kong television advertisements
DOI: 10.2117/psysoc.2003.213
Keywords: Social Sciences, Psychology, Multidisciplinary, Psychology, gender-role, stereotyping, television, Hong Kong, UNITED-STATES, COMMERCIALS, PORTRAYAL, TRENDS
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology
URI: http://discovery.ucl.ac.uk/id/eprint/23457
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