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Gender role stereotyping in television advertisements: A comporative study of British and Serbian television

Skoric, M; Furnham, A; (2002) Gender role stereotyping in television advertisements: A comporative study of British and Serbian television. In: Shohov, S, (ed.) Advances in Psychology Research (vol 10). (pp. 123-142). Nova Science Publishers: New York.

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Type: Book chapter
Title: Gender role stereotyping in television advertisements: A comporative study of British and Serbian television
Keywords: advertisements, british, Gender, Psychology, Research, television
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology
URI: http://discovery.ucl.ac.uk/id/eprint/23299
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