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Effects of product-program congruity and viewer involvement on memory for televised advertisements

Furnham, A; Gunter, B; Richardson, F; (2002) Effects of product-program congruity and viewer involvement on memory for televised advertisements. JOURNAL OF APPLIED SOCIAL PSYCHOLOGY , 32 (1) pp. 124-141. 10.1111/j.1559-1816.2002.tb01423.x.

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Type: Article
Title: Effects of product-program congruity and viewer involvement on memory for televised advertisements
DOI: 10.1111/j.1559-1816.2002.tb01423.x
Keywords: Social Sciences, Psychology, Social, Psychology, CONTEXT, COMMERCIALS, INFORMATION, CATEGORY, LIKING, RECALL
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology
URI: http://discovery.ucl.ac.uk/id/eprint/23178
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