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Memory for television advertisements as a function of advertisement-programme congruity

Furnham, A; Bergland, J; Gunter, B; (2002) Memory for television advertisements as a function of advertisement-programme congruity. APPLIED COGNITIVE PSYCHOLOGY , 16 (5) pp. 525-545. 10.1002/acp.812.

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Type: Article
Title: Memory for television advertisements as a function of advertisement-programme congruity
DOI: 10.1002/acp.812
Keywords: Social Sciences, Psychology, Experimental, Psychology, ALCOHOL PORTRAYAL, CONTEXT, COMMERCIALS, DRINKING, RECALL
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology
URI: http://discovery.ucl.ac.uk/id/eprint/23169
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