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The effect of programme context on memory for humorous television advertisements in Japan

Furnham, A; Mori, T; (2003) The effect of programme context on memory for humorous television advertisements in Japan. PSYCHOLOGIA , 46 (1) pp. 53-66. 10.2117/psysoc.2003.53.

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Type: Article
Title: The effect of programme context on memory for humorous television advertisements in Japan
DOI: 10.2117/psysoc.2003.53
Keywords: Social Sciences, Psychology, Multidisciplinary, Psychology, television advertisements, memory, context effects, TV COMMERCIALS, RECALL
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology
URI: http://discovery.ucl.ac.uk/id/eprint/23150
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