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Children's memory for television advertising: Effects of programme-advertisement congruency

Gunter, B; Baluch, B; Duffy, LJ; Furnham, A; (2002) Children's memory for television advertising: Effects of programme-advertisement congruency. APPLIED COGNITIVE PSYCHOLOGY , 16 (2) pp. 171-190. 10.1002/acp.776.

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Type: Article
Title: Children's memory for television advertising: Effects of programme-advertisement congruency
DOI: 10.1002/acp.776
Keywords: Social Sciences, Psychology, Experimental, Psychology, PROACTIVE-INTERFERENCE, CONTEXT, COMMERCIALS, RECALL, PERCEPTION, NEWS
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology
URI: http://discovery.ucl.ac.uk/id/eprint/22873
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