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An Asian perspective on the portrayal of men and women in television advertisements: Studies from Hong Kong and Indonesian television

Furnham, A; Mak, T; Tanidjojo, L; (2000) An Asian perspective on the portrayal of men and women in television advertisements: Studies from Hong Kong and Indonesian television. JOURNAL OF APPLIED SOCIAL PSYCHOLOGY , 30 (11) pp. 2341-2364. 10.1111/j.1559-1816.2000.tb02440.x.

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Type: Article
Title: An Asian perspective on the portrayal of men and women in television advertisements: Studies from Hong Kong and Indonesian television
DOI: 10.1111/j.1559-1816.2000.tb02440.x
Keywords: Social Sciences, Psychology, Social, Psychology, GENDER STEREOTYPES, TV COMMERCIALS, UNITED-STATES, SEX-ROLES, TRENDS
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology
URI: http://discovery.ucl.ac.uk/id/eprint/22854
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