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A cross-cultural content analysis of sex-role stereotyping in television advertisements: A comparison between Great Britain and New Zealand

Furnham, A; Farragher, E; (2000) A cross-cultural content analysis of sex-role stereotyping in television advertisements: A comparison between Great Britain and New Zealand. JOURNAL OF BROADCASTING & ELECTRONIC MEDIA , 44 (3) pp. 415-436. 10.1207/s15506878jobem4403_5.

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Type: Article
Title: A cross-cultural content analysis of sex-role stereotyping in television advertisements: A comparison between Great Britain and New Zealand
DOI: 10.1207/s15506878jobem4403_5
Keywords: Social Sciences, Arts & Humanities, Communication, Film, Radio, Television, Film, Radio & Television, GENDER STEREOTYPES, TV COMMERCIALS, UNITED-STATES, WOMEN, PORTRAYAL, TRENDS, MEN
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology
URI: http://discovery.ucl.ac.uk/id/eprint/22852
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