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Why value is everything: A user-centered approach to internet quality of service and pricing

Bouch, A; Sasse, MA; (2001) Why value is everything: A user-centered approach to internet quality of service and pricing. In: Wolf, L and Hutchison, D and Steinmetz, R, (eds.) Quality of Service — IWQoS 2001: 9th International Workshop Karlsruhe, Germany, June 6–8, 2001 Proceedings. (pp. pp. 59-72). Springer Berlin Heidelberg: Berlin, Germany. Green open access

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Abstract

To create acceptable levels of Quality of Service (QoS), designers need to be able to predict users’ behaviour in response to different levels of QoS. However, predicting behaviour requires an understanding of users’ requirements for specific tasks and contexts. This paper reports qualitative and experimental research that demonstrates that future network service must be based on an old principle: service and its associate cost must represent value in terms of the contribution it makes to customers’ goals. Human Computer Interaction (HCI) methods can be applied to identify users’ goals and associated QoS requirements. Firstly, we used a qualitative approach to establish the mental concepts that users apply when assessing network services and charges. The subsequent experimental study shows that users’ require certain types of feedback at the user interface to predict future levels of quality. Price alone cannot be used to regulate demand for QoS.

Type: Proceedings paper
Title: Why value is everything: A user-centered approach to internet quality of service and pricing
Event: Quality of Service: IWQoS 2001 9th International Workshop
ISBN-13: 9783540422174
Open access status: An open access version is available from UCL Discovery
DOI: 10.1007/3-540-45512-4_6
Publisher version: http://dx.doi.org/10.1007/3-540-45512-4_6
Language: English
Additional information: The final publication is available at Springer via http://dx.doi.org/10.1007/3-540-45512-4_6.
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: http://discovery.ucl.ac.uk/id/eprint/20138
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