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Ethnographic Personas

Rode, JA; Baur, E; Cox, AL; (2009) Ethnographic Personas. In: (Proceedings) International Ethnographic Praxis in Industry Conference [EPIC 2009].

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Abstract

In this paper we present ethnographic personas. These are extensions of traditional data-driven personas but retain the richness of ethnographic findings combined with the memorability and ease of reference of single-sheet personas. Further they allow us to consider households, offices, and other constellations of users and technologies that richly interact with one another, as opposed to single isolated users.

Type:Proceedings paper
Title:Ethnographic Personas
Event:International Ethnographic Praxis in Industry Conference [EPIC 2009]
Publisher version:http://www.epic2009.com/node/130
UCL classification:UCL > School of Life and Medical Sciences > Faculty of Brain Sciences > Psychology and Language Sciences (Division of) > UCL Interaction Centre

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