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Ethnographic Personas

Rode, JA; Baur, E; Cox, AL; (2009) Ethnographic Personas. In: (Proceedings) EPIC 2009.

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In this paper we present ethnographic personas. These are extensions of traditional data-driven personas but retain the richness of ethnographic findings combined with the memorability and ease of reference of single-sheet personas. Further they allow us to consider households, offices, and other constellations of users and technologies that richly interact with one another, as opposed to single isolated users.

Type: Proceedings paper
Title: Ethnographic Personas
Event: EPIC 2009
Publisher version: http://www.epic2009.com/node/130
URI: http://discovery.ucl.ac.uk/id/eprint/177755
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