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Understanding a corporate symbol: a process of construal.

Green, DW and Loveluck, V (1994) Understanding a corporate symbol: a process of construal. Journal of Applied Cognitive Psychology , 8 37 - 47.

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Type:Article
Title:Understanding a corporate symbol: a process of construal.
UCL classification:UCL > School of Life and Medical Sciences > Faculty of Brain Sciences > Psychology and Language Sciences (Division of) > Cognitive, Perceptual and Brain Sciences

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