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Investigating using diversification as a strategy to respond to and prepare for recession: Case study of Thai construction firms

Chitplee, T; (2005) Investigating using diversification as a strategy to respond to and prepare for recession: Case study of Thai construction firms. Doctoral thesis , UCL (University College London). Green open access

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Abstract

In 1997, Thailand fell into a deep recession as a result of the devaluation of the Thai Baht. This brought about great negative effect to the Thai economy as a whole. The construction industry was no exception. As the crisis happened too fast and too unexpectedly, Thai construction companies did not have effective plans to respond to the severe situation. This report will investigate how the leading Thai contractors use diversification as a strategy and the extent to which these companies prepare for the recession. This research is based upon both qualitative and quantitative data drawn from the companies' financial statement and interview. 1) Diversified and non-diversified companies, 2) Related and unrelated diversification, and 3) Vertical, horizontal and geographical diversification are compared to find the superior strategy, type and form of diversification in relation with the business cycle. The findings of this research demonstrate that diversification, especially related diversification, can be adopted to respond and prepare for recession,. However, selection of form of diversification is dependent upon the company's nature. Keywords: Diversification Strategy, Related Diversification, Unrelated Diversification, Vertical Integration, Horizontal Diversification, Geographical Diversification, and Recession.

Type: Thesis (Doctoral)
Title: Investigating using diversification as a strategy to respond to and prepare for recession: Case study of Thai construction firms
Open access status: An open access version is available from UCL Discovery
Language: English
Additional information: Thesis digitised by ProQuest.
UCL classification: ?? BG ??
URI: http://discovery.ucl.ac.uk/id/eprint/1569317
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