Zainal-Abidin, A and Wang, J (2010) Maximizing Clicks of Sponsored Search by Integer Programming. In: the Fourth International Workshop on Data Mining and Audience Intelligence for Online Adver$ tising.
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| Type: | Proceedings paper |
|---|---|
| Title: | Maximizing Clicks of Sponsored Search by Integer Programming |
| UCL classification: | UCL > School of BEAMS > Faculty of Engineering Science > Computer Science |
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