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Maximizing Clicks of Sponsored Search by Integer Programming

Zainal-Abidin, A; Wang, J; (2010) Maximizing Clicks of Sponsored Search by Integer Programming. In: the Fourth International Workshop on Data Mining and Audience Intelligence for Online Adver$ tising.

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Type:Proceedings paper
Title:Maximizing Clicks of Sponsored Search by Integer Programming
UCL classification:UCL > School of BEAMS > Faculty of Engineering Science > Computer Science

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