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A comparison of the characteristics of iOS and Android users of a smoking cessation app

Ubhi, HK; Kotz, D; Michie, S; van Schayck, OC; West, R; (2017) A comparison of the characteristics of iOS and Android users of a smoking cessation app. Translational Behavioral Medicine , 7 (2) pp. 166-171. 10.1007/s13142-016-0455-z. Green open access

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iOS and Android smartphone users may differ in ways that affect their use and likelihood of success when using a smoking cessation application (app). If so, it may be necessary to take the device type (iOS and Android) into account when designing smoking cessation apps and in studies evaluating app effectiveness. How do socio-demographic and smoking characteristics, potentially relevant to engagement and cessation outcomes, of the SF28 app users differ between those using the iOS version and those using the Android version? Data were collected between October 2013 and April 2015. The variables measured were age, gender, social grade, time since the most recent quit attempt, choice of medication use (nicotine replacement therapy or varenicline), weekly expenditure on cigarettes, cigarettes smoked per day, reason for using the app and quit date set. The alpha was set to p < 0.006 to adjust for multiple comparisons. A total of 1368 users were included in the analysis. iOS and Android device users were similar in terms of age, social grade, weekly expenditure on cigarettes and cigarettes smoked per day. Compared with Android users, iOS users were more likely to have downloaded the app for a serious quit attempt (74.3 versus 69.6%, p = 0.001), made a quit attempt within the last 12 months (59.6 versus 45.9%, p < 0.001) and set their quit date on the day of registration (61 versus 46.2%, p < 0.001). They were less likely to have used stop-smoking medication to support their quit attempt (31.5 versus 48.6%, p < 0.001). Differences between smokers using the iOS version of smoking cessation apps and those using the Android version may influence quit success.

Type: Article
Title: A comparison of the characteristics of iOS and Android users of a smoking cessation app
Location: United States
Open access status: An open access version is available from UCL Discovery
DOI: 10.1007/s13142-016-0455-z
Publisher version: http://doi.org/10.1007/s13142-016-0455-z
Language: English
Additional information: Copyright © The Author(s) 2017. This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Keywords: Android, Apps, Characteristics, Mobile, SF28, Smartphone, Smoking cessation, iOS
URI: http://discovery.ucl.ac.uk/id/eprint/1540350
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