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Cinematic virtual reality: evaluating the effect of display type on the viewing experience for panoramic video

Macquarrie, A; Steed, A; (2017) Cinematic virtual reality: evaluating the effect of display type on the viewing experience for panoramic video. In: Proceedings of 2017 IEEE Virtual Reality (VR). (pp. pp. 45-54). IEEE: Los Angeles, CA, USA. Green open access

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Abstract

The proliferation of head-mounted displays (HMD) in the market means that cinematic virtual reality (CVR) is an increasingly popular format. We explore several metrics that may indicate advantages and disadvantages of CVR compared to traditional viewing formats such as TV. We explored the consumption of panoramic videos in three different display systems: a HMD, a SurroundVideo+ (SV+), and a standard 16:9 TV. The SV+ display features a TV with projected peripheral content. A between-groups experiment of 63 participants was conducted, in which participants watched panoramic videos in one of these three display conditions. Aspects examined in the experiment were spatial awareness, narrative engagement, enjoyment, memory, fear, attention, and a viewer's concern about missing something. Our results indicated that the HMD offered a significant benefit in terms of enjoyment and spatial awareness, and our SV+ display offered a significant improvement in enjoyment over traditional TV. We were unable to confirm the work of a previous study that showed incidental memory may be lower in a HMD over a TV. Drawing attention and a viewer's concern about missing something were also not significantly different between display conditions. It is clear that passive media viewing consists of a complex interplay of factors, such as the media itself, the characteristics of the display, as well as human aspects including perception and attention. While passive media viewing presents many challenges for evaluation, identifying a number of broadly applicable metrics will aid our understanding of these experiences, and allow the creation of better, more engaging CVR content and displays.

Type: Proceedings paper
Title: Cinematic virtual reality: evaluating the effect of display type on the viewing experience for panoramic video
Event: IEEE VR 2017: the 24th IEEE Virtual Reality Conference
Location: Los Angeles
Dates: 18 March 2017 - 19 March 2017
Open access status: An open access version is available from UCL Discovery
DOI: 10.1109/VR.2017.7892230
Publisher version: http://dx.doi.org/10.1109/VR.2017.7892230
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: TV, Streaming media, Virtual reality, Resists, Atmospheric measurements, Particle measurements, Extraterrestrial measurements, cinematic virtual reality, display type effect, viewing experience, panoramic video, head-mounted display proliferation, HMD proliferation, CVR, SurroundVideo+, SV+ display, display conditions, narrative engagement, spatial awareness, display conditions
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: http://discovery.ucl.ac.uk/id/eprint/1532907
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