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Modifying a Geodemographic Classification of the e-Society using public feedback

Singleton, AD; Longley, PA; (2008) Modifying a Geodemographic Classification of the e-Society using public feedback. (CASA Working Papers ). Centre for Advanced Spatial Analysis: London, UK. Green open access

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Abstract

The e-Society geodemographic classification (Longley et al., 2008) categories neighbourhoods based on their engagement with new information communication technologies. This classification was launched online in 2006, and allowed users to both view and comment on the accuracy of their assigned neighbourhood Type. This paper utilises the user generated feedback on the accuracy of the e-Society classification and through external validation calculates their accuracy. The pilot methodology developed in this paper is scalable and could be repeated for any classification. We believe that this methodology gives the recipients of these classification procedures a voice that their concerns of classification accuracy can be heard.

Type: Working / discussion paper
Title: Modifying a Geodemographic Classification of the e-Society using public feedback
Open access status: An open access version is available from UCL Discovery
UCL classification: UCL > School of Arts and Social Sciences > Faculty of Social and Historical Sciences > Geography
UCL > School of BEAMS > Faculty of the Built Environment > Centre for Advanced Spatial Analysis
URI: http://discovery.ucl.ac.uk/id/eprint/15188
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