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A Comparison of Avatar-, Video-, and Robot-Mediated Interaction on Users’ Trust in Expertise

Pan, Y; Steed, A; (2016) A Comparison of Avatar-, Video-, and Robot-Mediated Interaction on Users’ Trust in Expertise. Frontiers in Robotics and AI , 3 (12) 10.3389/frobt.2016.00012. Green open access

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Abstract

Communication technologies are becoming increasingly diverse in form and functionality. A central concern is the ability to detect whether others are trustworthy. Judgments of trustworthiness rely, in part, on assessments of non-verbal cues, which are affected by media representations. In this research, we compared trust formation on three media representations. We presented 24 participants with advisors represented by two of the three alternate formats: video, avatar, or robot. Unknown to the participants, one was an expert, and the other was a non-expert. We observed participants’ advice-seeking behavior under risk as an indicator of their trust in the advisor. We found that most participants preferred seeking advice from the expert, but we also found a tendency for seeking robot or video advice. Avatar advice, in contrast, was more rarely sought. Users’ self-reports support these findings. These results suggest that when users make trust assessments, the physical presence of the robot representation might compensate for the lack of identity cues.

Type: Article
Title: A Comparison of Avatar-, Video-, and Robot-Mediated Interaction on Users’ Trust in Expertise
Open access status: An open access version is available from UCL Discovery
DOI: 10.3389/frobt.2016.00012
Publisher version: http://dx.doi.org/10.3389/frobt.2016.00012
Language: English
Additional information: © 2016 Pan and Steed. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
Keywords: computer supported collaborative work, video, avatar, trust, expertise
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery.ucl.ac.uk/id/eprint/1501123
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