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360° business model innovation: Toward an integrated view of business model innovation

Rayna, T; Striukova, L; (2016) 360° business model innovation: Toward an integrated view of business model innovation. Research Technology Management , 59 (3) pp. 21-28. 10.1080/08956308.2016.1161401. Green open access

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Abstract

OVERVIEW: Business model innovation has arguably become a critical way to innovate, but its success factors are poorly understood. A lack of tools allowing the examination of business models in their entirety combined with the complex relationship between business model changes and market outcomes makes this especially difficult. This article introduces a comprehensive framework that addresses these two issues, by providing an integrated, value-based view of all of the critical components of the business model. The framework is applied to two well-known cases - Netflix and Spotify - to demonstrate how the tool can be used to highlight the critical differences in business models that may at first seem very similar and show how the framework enables managers to envisage the dynamics of business model innovation.

Type: Article
Title: 360° business model innovation: Toward an integrated view of business model innovation
Open access status: An open access version is available from UCL Discovery
DOI: 10.1080/08956308.2016.1161401
Publisher version: http://tandfonline.com/doi/full/10.1080/08956308.2...
Language: English
Additional information: © Copyright 2016, Industrial Research Institute. This is an Accepted Manuscript of an article published by Taylor & Francis in Research-Technology Management on 25 Apr 2016, available online: http://tandfonline.com/doi/full/10.1080/08956308.2016.1161401?scroll=top&needAccess=true
Keywords: Business model innovation, Value-based perspective, Value capture, Netflix, Spotify
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
URI: http://discovery.ucl.ac.uk/id/eprint/1488988
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