Boeg, M. and Harmgart, H. and Huck, S. and Jeffers, A.M. (2006) Fundraising on the internet. (ELSE Working Papers 236). ESRC Centre for Economic Learning and Social Evolution: London, UK.
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Abstract
We take a first step towards analysing fundraising on the internet. Internet fundraising allows for the possibility of instantaneous feedback on campaign progress. Analysing data from a large number of small scale internet fundraising campaigns we show that the rich feed-back information provided to donors alters subsequent donor behaviour. In particular, early donors set a precedent for later donors.
| Type: | Working / discussion paper |
|---|---|
| Title: | Fundraising on the internet |
| Open access status: | An open access version is available from UCL Discovery |
| Publisher version: | http://else.econ.ucl.ac.uk/newweb/papers.php#2006 |
| Language: | English |
| UCL classification: | UCL > School of Arts and Social Sciences > Faculty of Social and Historical Sciences > Economics |
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