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Memory for Sexual and Nonsexual Television Commercials as a Function of Viewing Context and Viewer Gender

Leka, J; McClelland, A; Furnham, A; (2013) Memory for Sexual and Nonsexual Television Commercials as a Function of Viewing Context and Viewer Gender. APPLIED COGNITIVE PSYCHOLOGY , 27 (5) pp. 584-592. 10.1002/acp.2939.

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Type: Article
Title: Memory for Sexual and Nonsexual Television Commercials as a Function of Viewing Context and Viewer Gender
DOI: 10.1002/acp.2939
Keywords: Social Sciences, Psychology, Experimental, Psychology, PROGRAM CONTEXT, RECALL, ADVERTISEMENTS, INVOLVEMENT, VIOLENCE, INHIBITION, RETRIEVAL, CONGRUITY, ATTITUDES, PRODUCTS
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Experimental Psychology
URI: http://discovery.ucl.ac.uk/id/eprint/1423150
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