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Taste uncertainty and status quo effects in consumer choice

Loomes, G; Orr, S; Sugden, R; (2009) Taste uncertainty and status quo effects in consumer choice. JOURNAL OF RISK AND UNCERTAINTY , 39 (2) pp. 113-135. 10.1007/s11166-009-9076-y.

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Type: Article
Title: Taste uncertainty and status quo effects in consumer choice
DOI: 10.1007/s11166-009-9076-y
Keywords: Social Sciences, Business, Finance, Economics, Business & Economics, BUSINESS, FINANCE, ECONOMICS, Loss aversion, Taste uncertainty, Reference dependence, Status quo effect, REFERENCE-DEPENDENT PREFERENCES, WILLINGNESS-TO-PAY, PROSPECT-THEORY, EXPECTED-UTILITY, REGRET THEORY, ACCEPT, RISK, INDIFFERENCE, DECISION, AVERSION
UCL classification: UCL > School of BEAMS
UCL > School of BEAMS > Faculty of Engineering Science
URI: http://discovery.ucl.ac.uk/id/eprint/1362630
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