Loomes, G and Orr, S and Sugden, R (2009) Taste uncertainty and status quo effects in consumer choice. JOURNAL OF RISK AND UNCERTAINTY , 39 (2) 113 - 135. 10.1007/s11166-009-9076-y.
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|Title:||Taste uncertainty and status quo effects in consumer choice|
|Keywords:||Loss aversion, Taste uncertainty, Reference dependence, Status quo effect|
|UCL classification:||UCL > School of BEAMS > Faculty of Engineering Science > Civil, Environmental and Geomatic Engineering|
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