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Policy bundling to overcome loss aversion: A method for improving legislative outcomes

Milkman, KL; Mazza, MC; Shu, LL; Tsay, C-J; Bazerman, MH; (2012) Policy bundling to overcome loss aversion: A method for improving legislative outcomes. ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES , 117 (1) pp. 158-167. 10.1016/j.obhdp.2011.07.001.

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Type: Article
Title: Policy bundling to overcome loss aversion: A method for improving legislative outcomes
DOI: 10.1016/j.obhdp.2011.07.001
Keywords: Social Sciences, Psychology, Applied, Management, Psychology, Social, Psychology, Business & Economics, Loss aversion, Prospect theory, Policy bundling, Behavioral economics, Joint-separate evaluation, PROSPECT-THEORY, CHOICE, DECISION, UNCERTAINTY, MEDIATION, THINKING
UCL classification: UCL > School of BEAMS
UCL > School of BEAMS > Faculty of Engineering Science
UCL > School of BEAMS > Faculty of Engineering Science > Management Science and Innovation
URI: http://discovery.ucl.ac.uk/id/eprint/1361497
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