De Neve, J-E;
U.S. consumer demand for prize-linked savings: New evidence on a new product.
116 - 118.
We report on the potential American demand for prize-linked savings, a savings account that also awards prizes. Our survey data suggests significant interest among individuals with little actual savings, without regular saving habits, who play lotteries extensively, and are optimistic. © 2011 Elsevier B.V.
|Title:||U.S. consumer demand for prize-linked savings: New evidence on a new product|
|UCL classification:||UCL > School of Arts and Social Sciences > Faculty of Social and Historical Sciences > Political Science|
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