Huang, T and Van Mieghem, J The promise of strategic customer behavior: On the value of click tracking (Singhal, K, Trans.). Production and Operations Management 10.1111/j.1937-5956.2012.01386.x.
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| Type: | Article |
|---|---|
| Title: | The promise of strategic customer behavior: On the value of click tracking |
| Location: | US |
| DOI: | 10.1111/j.1937-5956.2012.01386.x |
| UCL classification: | UCL > School of BEAMS > Faculty of Engineering Science > Management Science and Innovation |
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