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The promise of strategic customer behavior: On the value of click tracking

Huang, T; Van Mieghem, J; The promise of strategic customer behavior: On the value of click tracking. Production and Operations Management 10.1111/j.1937-5956.2012.01386.x.

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Type: Article
Title: The promise of strategic customer behavior: On the value of click tracking
Location: US
DOI: 10.1111/j.1937-5956.2012.01386.x
UCL classification: UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
URI: http://discovery.ucl.ac.uk/id/eprint/1348065
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