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Huang, T; The value of clickstream tracking: Advance demand information, product personalization and personalized pricing. In: (Proceedings) Marketing Science Conference, 2012.

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Type:	Proceedings paper
Title:	The value of clickstream tracking: Advance demand information, product personalization and personalized pricing
Event:	Marketing Science Conference, 2012
Location:	Boston
UCL classification:	UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
URI:	http://discovery.ucl.ac.uk/id/eprint/1341679

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