Huang, T;
The value of clickstream tracking: Advance demand information, product personalization and personalized pricing.
In:
(Proceedings) Marketing Science Conference, 2012.
| Type: | Proceedings paper |
|---|---|
| Title: | The value of clickstream tracking: Advance demand information, product personalization and personalized pricing |
| Event: | Marketing Science Conference, 2012 |
| Location: | Boston |
| UCL classification: | UCL > School of BEAMS UCL > School of BEAMS > Faculty of Engineering Science UCL > School of BEAMS > Faculty of Engineering Science > Management Science and Innovation |
| URI: | http://discovery.ucl.ac.uk/id/eprint/1341679 |
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