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The promise of strategic customer behavior: On the value of click tracking

Huang, T; Van Mieghem, J; The promise of strategic customer behavior: On the value of click tracking. : http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1625602.

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Type: Report
Title: The promise of strategic customer behavior: On the value of click tracking
Publisher version: http://papers.ssrn.com/sol3/papers.cfm?abstract_id...
UCL classification: UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
URI: http://discovery.ucl.ac.uk/id/eprint/1341674
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