Huang, T;
Van Mieghem, J;
The promise of strategic customer behavior: On the value of click tracking.
: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1625602.
| Type: | Report |
|---|---|
| Title: | The promise of strategic customer behavior: On the value of click tracking |
| Publisher version: | http://papers.ssrn.com/sol3/papers.cfm?abstract_id... |
| UCL classification: | UCL > School of BEAMS UCL > School of BEAMS > Faculty of Engineering Science UCL > School of BEAMS > Faculty of Engineering Science > Management Science and Innovation |
| URI: | http://discovery.ucl.ac.uk/id/eprint/1341674 |
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