UCL Discovery

Abstract

Purpose: To propose a Web 2.0 approach to e-learning, taking advantage of interactive media and peer pressure to attract visitors’ attention to issues they haven’t considered previously and to push them into developing answers from their own experience. Methodology: A stepwise approach is taken. State-of-the-art research from social psychology, contemporary media and e-learning is being projected onto a novel approach that takes advantage of a combination of established socio-psychological trends. As a proof of concept, a small educational platform is being developed. Finally currently gathered feedback and opportunities for further development are being considered. Findings: Feedback indicates that the intended messages do reach the targeted audience. Value: The paper provides indications that Web 2.0 techniques are enablers for both more efficient and effective education through awareness.