Jennett, C and Brostoff, S and Malheiros, M and Sasse, MA (2011) Investigating loan applicants' perceptions of alternative data items and the effect of incentives on disclosure. In: Privacy and Usability Methods Pow-wow (PUMP) 2010: Proceedings. British Computer Society (In press).
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Lenders use information about loan applicants to predict whether a person is a good or bad credit risk; however borrowers express reservations about disclosing their personal information. In this paper we describe the design of a study in which we try to identify which data items have bigger privacy costs for individuals and whether it is possible to adjust lenders' data collection procedures in order to improve the privacy of the borrowers while maintaining or improving the accuracy of risk assessment methods. We aim to explore whether consumers could be equitably encouraged to give different information than they do presently, by offering incentives for disclosures. These incentives are: an uncertain long term financial gain; a certain short term financial gain. We also explore an inequitable manipulation using peer pressure. The advantages and disadvantages of this methodological approach are also discussed.
|Title:||Investigating loan applicants' perceptions of alternative data items and the effect of incentives on disclosure|
|Open access status:||An open access version is available from UCL Discovery|
|Additional information:||© Jennett, C and Brostoff, S and Malheiros, M and Sasse, MA, 2010. The original version of this article will be published in the eWiC series at http://ewic.bcs.org/ The workshop Privacy and Usability Methods Pow-wow (PUMP) 2010 was held in conjunction with the British Conference on Human Computer Interaction (British HCI) 2010.|
|Keywords:||Loans, Privacy, Incentives|
|UCL classification:||UCL > School of Life and Medical Sciences > Faculty of Brain Sciences > Psychology and Language Sciences (Division of) > UCL Interaction Centre|
UCL > School of BEAMS > Faculty of Engineering Science > Computer Science
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