Cox, AL; Young, RM; (2004) A rational model of the effect of information scent on the exploration of menus. In: Lovett, M and Schunn, C and Lebiere, C and Munro, P, (eds.) PROCEEDINGS OF THE SIXTH INTERNATIONAL CONFERENCE ON COGNITIVE MODELING. (pp. 82 - 87). LAWRENCE ERLBAUM ASSOC PUBL
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This paper describes a computational model based on rational analysis which is compared to experimental data and enables us to explain the number and order of assessments that participants make on the items on a web-page. The model provides both a good fit to the scan paths of the participants and an explanation for why a particular item is chosen. The strength of this research is that it provides a qualitative account of why particular patterns of scent result in particular scan patterns. The research provides further support for the rational framework as an explanation of exploratory behaviour.
|Title:||A rational model of the effect of information scent on the exploration of menus|
|Event:||6th International Conference on Cognitive Modeling|
|Location:||Carnegie Mellon Univ, Pittsburgh, PA|
|Dates:||2004-07-30 - 2004-08-01|
|UCL classification:||UCL > School of Life and Medical Sciences > Faculty of Brain Sciences > Psychology and Language Sciences (Division of) > UCL Interaction Centre|
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