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Trust me, I'm a .com

Rielgelsberger, J; Sasse, MA; (2000) Trust me, I'm a .com. InterMedia , 28 (4) pp. 23-27. Green open access

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Abstract

Surprisingly, one of the leading advertisers on the Internet in the past half-year has been TRUSTe [1], an organisation that assigns seals to e-commerce enterprises which it considers 'trustworthy'. In order to raise its profile, TRUSTe has instigated an internet-based publicity campaign involving between 200 and 700 million weekly impressions for its adverts [2]. Why? The number of B2C (Business to Consumer) e-commerce retailing activities has not reached the dizzying heights predicted 18 months ago. Consumers' "lack of trust" in e-commerce is widely assumed to be one of the main reasons.

Type: Article
Title: Trust me, I'm a .com
Open access status: An open access version is available from UCL Discovery
Publisher version: https://www.iicom.org/intermedia/intermedia-past-i...
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: http://discovery.ucl.ac.uk/id/eprint/119050
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