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Beliefs underlying UK parents' views towards MMR promotion interventions: A qualitative study

Gardner, B; Davies, A; McAteer, J; Michie, S; (2010) Beliefs underlying UK parents' views towards MMR promotion interventions: A qualitative study. PSYCHOL HEALTH MED , 15 (2) 220 - 230. 10.1080/13548501003623963.

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Abstract

This study sought to extract underlying beliefs towards measles, mumps and rubella (MMR) vaccination from UK parents' views towards potential motivational and organisational interventions to boost MMR vaccination. Thematic analysis of transcripts of five focus groups identified five underlying psychological themes: parents' information needs, distrust of government sources, trust of other parents, attentional biases towards risk information and problems of achieving "balance'' in MMR information provision. These are likely to represent important psychological barriers to or facilitators of the effectiveness of MMR promotion interventions.

Type:Article
Title:Beliefs underlying UK parents' views towards MMR promotion interventions: A qualitative study
DOI:10.1080/13548501003623963
Keywords:measles, mumps and rubella, vaccination, beliefs, intervention, social cognition, VACCINE, RISK, ATTITUDES, CHILDREN, MEASLES, MUMPS, HEALTH
UCL classification:UCL > School of Life and Medical Sciences > Faculty of Life Sciences
UCL > School of Life and Medical Sciences > Faculty of Population Health Sciences > Institute of Epidemiology and Health Care > Epidemiology and Public Health

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