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The role of stimuli in a virtual shopping environment: A test of predictions derived from conditioning models of marketing firms

Reed, P; McCarthy, J; Latif, N; De Jongh, J; (2002) The role of stimuli in a virtual shopping environment: A test of predictions derived from conditioning models of marketing firms. Journal of Economic Psychology , 23 449 - 467.

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Type:Article
Title:The role of stimuli in a virtual shopping environment: A test of predictions derived from conditioning models of marketing firms
Keywords:environment, MODEL, models, prediction
UCL classification:UCL > School of Life and Medical Sciences > Faculty of Life Sciences

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