Reed, P and McCarthy, J and Latif, N and De Jongh, J (2002) The role of stimuli in a virtual shopping environment: A test of predictions derived from conditioning models of marketing firms. Journal of Economic Psychology , 23 449 - 467.
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| Type: | Article |
|---|---|
| Title: | The role of stimuli in a virtual shopping environment: A test of predictions derived from conditioning models of marketing firms |
| Keywords: | environment, MODEL, models, prediction |
| UCL classification: | UCL > School of Life and Medical Sciences > Faculty of Life Sciences |
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