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It Ain't What You Charge, It's the Way That You Do It: a User Perspective of Network QoS and Pricing

Bouch, A; Sasse, MA; (1999) It Ain't What You Charge, It's the Way That You Do It: a User Perspective of Network QoS and Pricing. In: Sloman, M and Mazumdar, S and Lupu, E, (eds.) Proceedings of the Sixth IFIP/IEEE International Symposium on Integrated Network Management. (pp. pp. 639-654). IEEE: USA: Boston, MA. Green open access

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Abstract

Shared networks, such as the Internet, are fast becoming able to support heterogeneous applications and a diverse user community. In this climate, it becomes increasingly likely that some form of pricing mechanism will be necessary in order to manage the Quality of Service (QoS) requirements of different applications. So far, research in this area has focussed on technical mechanisms for implementing QoS and charging. This paper reports a series of studies in which users' perceptions of QoS, and their attitudes to a range of pricing mechanisms, were investigated. We found that users' knowledge and experience of networks, and the real-world Task they perform with applications, determine their evaluation of QoS and attitude to payment. Users' Payment Behavior is governed by their level of Confidence in the performance of salient QoS parameters. User Confidence, in turn, depends on a number of other factors. In conclusion, we argue that charging models that undermine User Confidence are not only undesirable from the users' point of view, but may also lead to user behavior that may have a negative impact on QoS.

Type: Proceedings paper
Title: It Ain't What You Charge, It's the Way That You Do It: a User Perspective of Network QoS and Pricing
Event: 6th IFIP/IEEE International Symposium on Integrated Network Management
Location: BOSTON, MA
Dates: 24 May 1999 - 28 May 1999
Open access status: An open access version is available from UCL Discovery
DOI: 10.1109/INM.1999.770713
Publisher version: http://dx.doi.org/10.1109/INM.1999.770713
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Pricing, Quality of service, Quality management, IP networks, Video sharing, Econometrics, Predictive models, Computer science, Educational institutions, Application software
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: http://discovery.ucl.ac.uk/id/eprint/10060493
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