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Typology of strategic marketing management for universities-in-transition.

Liu, Sandra Shouming.; (1998) Typology of strategic marketing management for universities-in-transition. Doctoral thesis , Institute of Education, University of London. Green open access

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Type: Thesis (Doctoral)
Title: Typology of strategic marketing management for universities-in-transition.
Open access status: An open access version is available from UCL Discovery
Language: English
Additional information: Thesis: (PhD): University of London Institute of Education 1998..
UCL classification: UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education
URI: https://discovery.ucl.ac.uk/id/eprint/10006599
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